SEO is slow but compounds over time. PPC is instant but stops when you stop paying. Most businesses need both—just at different stages.
| Feature | Velosites | PPC Advertising |
|---|---|---|
| Time to Results | 3-6 months for traction | Immediate results |
| Cost Over Time | Decreases as rankings improve | Constant cost per click |
| Long-term Value | Compounds over years | Stops when budget ends |
| Predictability | Fluctuates with algorithm changes | Predictable cost per lead |
| Startup Speed | Slow burn | Instant traffic |
| Click Trust | Higher trust (organic) | Lower trust (marked as ad) |
| Competition | Based on content quality | Based on budget size |
| Ongoing Work | Continuous optimization | Monitor and adjust bids |
| Scalability | Limited by keyword opportunity | Limited by budget |
| Control | Slower to adjust | Instant on/off control |
Start with PPC for immediate results while building SEO for long-term. PPC funds current operations, SEO builds future value. Most successful businesses use both strategically.
Yes, but it's slow. You need another lead source while SEO builds. Many businesses can't wait 6 months for traffic.
If bootstrapped, focus on SEO and hustle for early clients through networking. If funded, use PPC for instant leads while SEO builds.
Expensive and risky. Competitors can outbid you, ad costs rise, or platform changes hurt you. SEO builds an owned asset that generates free traffic.
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