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Brand Color Palette Generator

Our Brand Color Palette Generator creates professional, harmonious color schemes based on proven color theory principles. Whether you're starting a new brand or refreshing an existing one, get perfectly balanced color combinations with hex codes, RGB values, and usage guidelines.

Color theory-based palettes
Industry-appropriate schemes
Accessibility checking
Multiple format exports
Usage guidelines
Psychological color insights

Enter Your Information

Start with a specific color hex code

Get your color palette guide

By using this tool, you agree to receive your results via email. We respect your privacy and won't spam you.

How to Use Brand Color Palette Generator

  1. Industry: Enter your industry
  2. Brand Mood: Enter your brand mood
  3. Base Color (Optional): Start with a specific color hex code
  4. Email Address: Get your color palette guide
  5. Get Results: Click the calculate/analyze button to see your results instantly
  6. Review & Act: Review your detailed results and follow the recommendations

Frequently Asked Questions

How many colors should my brand have?

Most brands use 3-5 colors: a primary color (your main brand color), secondary color (complementary), and 2-3 neutral colors (white, black, gray). This provides flexibility while maintaining consistency.

What is color accessibility?

Color accessibility ensures text is readable against backgrounds for people with visual impairments. Aim for a contrast ratio of at least 4.5:1 for body text and 3:1 for large text to meet WCAG standards.

Should I use trendy colors?

While being aware of trends is good, prioritize colors that represent your brand values and appeal to your target audience. Classic color schemes have longevity, while trendy colors may look dated in a few years.

Can I change my brand colors later?

Yes, but rebranding is expensive and time-consuming. If you must change, do it gradually or all at once with a clear announcement. Consider if a refresh (slight adjustment) would work better than a complete overhaul.

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