Our Brand Color Palette Generator creates professional, harmonious color schemes based on proven color theory principles. Whether you're starting a new brand or refreshing an existing one, get perfectly balanced color combinations with hex codes, RGB values, and usage guidelines.
Most brands use 3-5 colors: a primary color (your main brand color), secondary color (complementary), and 2-3 neutral colors (white, black, gray). This provides flexibility while maintaining consistency.
Color accessibility ensures text is readable against backgrounds for people with visual impairments. Aim for a contrast ratio of at least 4.5:1 for body text and 3:1 for large text to meet WCAG standards.
While being aware of trends is good, prioritize colors that represent your brand values and appeal to your target audience. Classic color schemes have longevity, while trendy colors may look dated in a few years.
Yes, but rebranding is expensive and time-consuming. If you must change, do it gradually or all at once with a clear announcement. Consider if a refresh (slight adjustment) would work better than a complete overhaul.
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