Plumbing & Trades📍 Western Sydney, NSW

Confidential Plumbing Business

200% Lead Increase: Plumber Dominates Local Search

+203%
Monthly Leads
$42
Cost Per Lead
+680%
Organic Traffic

The Challenge

Local plumber getting 15-20 leads per month, mostly word-of-mouth and repeat customers. Wanted to grow but didn't know how to get more consistent new customer flow. Competitors dominated Google searches. Ads were expensive and inconsistent. Needed predictable lead generation to grow the business.

💡Our Solution

Implemented comprehensive local SEO strategy focused on service area optimization. Created pages for all suburbs served with location-specific content. Optimized for emergency searches since plumbing is often urgent. Added click-to-call prominent on mobile. Built service-specific pages for common issues—blocked drains, hot water, burst pipes. Integrated Google Business Profile with regular posts and reviews.

📊The Results

+203%
Monthly Leads
From 17/month to 52/month average
$42
Cost Per Lead
Down from $110 with paid ads
+680%
Organic Traffic
Massive increase in search visitors
We more than tripled our leads. Phone rings consistently now instead of feast or famine. We had to hire another plumber to keep up with demand. Best investment we made in the business.
CC
Confidential Client
Owner, Plumbing Business

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