GreenScape Landscaping
Landscaping & Gardening
GreenScape Landscaping
Landscaping is seasonal. Everyone wants work done in spring. GreenScape competed with dozens of land...
HVAC Services📍 Melbourne, VIC
CoolTech HVAC
Winning Summer Cooling Installation Season
+410%
Pre-Season Bookings
$6,200
Average Job Value
850%
Search Traffic
⚡The Challenge
Summer in Melbourne means scrambling for air conditioning installations. CoolTech did good work but missed the lucrative November-February period because homeowners booked competitors who appeared first on Google. By the time they got word-of-mouth referrals, prime slots were filled. They needed to capture demand when homeowners started searching in October, before the heat hit.
💡Our Solution
Created comprehensive air conditioning pages—split systems, ducted systems, maintenance, and emergency repairs. Optimized for early-season searches like "air conditioning installation Melbourne" and "best split system installer". Added seasonal booking calendar showing availability for pre-summer installs. Featured manufacturer partnerships (Daikin, Mitsubishi, Fujitsu) since people search by brand. Created financing option pages since AC units are expensive purchases.
📊The Results
+410%
Pre-Season Bookings
Filled November slots by early October
$6,200
Average Job Value
Higher-value system installs vs repairs only
850%
Search Traffic
Massive increase in HVAC searches found them
“We used to scramble in summer. Now we book quality installations ahead of peak season. The website ranks for air conditioning searches before customers are desperate, so we get better jobs at better prices.”
DC
David Chen
Managing Director, CoolTech HVAC
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