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Retail & Services📍 Sydney, NSW
Bloom & Co Florist
Florist: From Walk-In Shop to Wedding Specialist
45/year
Wedding Bookings
$3,200
Average Wedding Value
70% events
Revenue Mix
⚡The Challenge
Traditional flower shop relied on walk-in customers buying bouquets. Rent expensive, profit margins tight on daily flowers. Wanted higher-value wedding and event work but bride had no way to see examples or book consultations. Competing florists had online presence for events.
💡Our Solution
Built florist website showcasing wedding and event portfolio. Featured real wedding galleries organized by style and venue. Added online consultation booking for brides. Created event package information. Maintained daily flower ordering but focused marketing on events. Blog about wedding flower trends.
📊The Results
45/year
Wedding Bookings
From 8 weddings previously
$3,200
Average Wedding Value
Vs $45 walk-in bouquets
70% events
Revenue Mix
From 90% daily flowers
“Portfolio website transformed us from flower shop to wedding specialist. Brides book consultations online, see our style, understand pricing. Event work provides much better margins than daily bouquets. Changed our entire business.”
SM
Sophie Martinez
Owner, Bloom & Co Florist
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