Family Medical Practice
Healthcare & Medical
Family Medical Practice
Family Medical Practice reception team overwhelmed with phone calls—appointment bookings, prescripti...
Healthcare & Medical📍 Melbourne, VIC
Physio Plus
Attracting Athletes and Sports Teams
8 teams
Sports Team Contracts
72%
Athlete Clientele
3.2x
Average Client Value
⚡The Challenge
Physio Plus specialized in sports injuries but website looked like generic physio practice. Competed with hundreds of Melbourne physios for general patients. Wanted to attract athletes, sports clubs, and team contracts that pay consistently. Sports teams went to specialist sports medicine clinics with stronger branding.
💡Our Solution
Repositioned website as sports injury specialists. Featured athlete testimonials and sports team case studies. Created injury-specific pages for common sports problems—ACL recovery, shoulder injuries, running injuries. Added online assessment tools for athletes. Featured sports team packages. Showcased partnerships with local football clubs.
📊The Results
8 teams
Sports Team Contracts
Recurring revenue from clubs
72%
Athlete Clientele
Now majority of practice
3.2x
Average Client Value
Ongoing treatment programs
“Website positions us as THE sports physio in Melbourne. Athletes and clubs find us specifically for sports injuries. Team contracts provide stable income. We work with patients who are motivated to recover fast.”
MT
Mark Thompson
Director, Physio Plus
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