Can products have multiple variants like size and colour?

Absolutely! Products can have unlimited variants across multiple options. Common setups include: size + colour (t-shirts), size + width (shoes), capacity + colour (water bottles), or any custom attributes. Each variant can have unique: pricing (charge more for XXL), stock levels (10 red mediums, 5 blue larges), SKU codes, weight for shipping, and images. Customers select variants via dropdown menus or visual swatches (colour tiles, size buttons). The system handles complex scenarios like "blue only available in medium and large" or "sale price for red items only". Variant management is visual and intuitive - no spreadsheets required. Most clients set up variants themselves after initial training, but we handle complex configurations. Variant data syncs with inventory and shipping calculations automatically.