How do you design effective hero sections for websites?

Hero sections are the large banner area at the top of your homepage - typically the first thing visitors see. Effective heroes include a compelling headline addressing your audience's main need, a descriptive subheadline explaining your unique value, a clear call-to-action button, and a relevant hero image or video. We avoid generic stock photos in favour of authentic images of your business, team, or work. The hero should communicate your core message within 3 seconds. We test different headline formulas, CTAs, and imagery to optimise conversion. Mobile hero sections require particular attention - they have less space but more visitors. Your hero section establishes tone and credibility, so we invest significant design effort here.