Should my website use infinite scroll or pagination?

Infinite scroll loads new content as users scroll down - no "Next Page" buttons. Pagination breaks content into discrete pages. Infinite scroll works well for social media, image galleries, and discovery-oriented browsing. It's engaging and keeps users on-page longer. However, pagination is better for goal-oriented searching (finding specific products), sites with important footer content, and SEO - each page is indexable. E-commerce sites often use pagination for product listings so users can bookmark specific pages. We recommend infinite scroll for blogs or portfolios where engagement matters most, pagination for e-commerce or when users need to process information systematically. We can also implement hybrid approaches - pagination with "Load More" buttons.