Should my website display trust badges and security seals?

Trust badges and security seals increase credibility and conversion, especially for e-commerce sites. Effective badges include: SSL/security certificates, payment provider logos (Visa, PayPal, Stripe), industry accreditations, awards or certifications, "money-back guarantee" seals, and "Australian owned" badges. Display them near purchase buttons, checkout pages, or footer areas. However, use genuine badges only - fake badges damage trust when discovered. Not all businesses need trust badges. Service companies benefit more from customer testimonials and portfolios. E-commerce sites particularly need security reassurance. We help identify which trust elements are authentic and relevant for your business, then incorporate them strategically without cluttering design.