How important is typography and font selection for websites?

Typography is critically important but often overlooked. The right fonts improve readability, reinforce your brand personality, and create visual hierarchy. We select 2-3 complementary fonts - typically one for headings and one for body text. Fonts must be web-safe or properly licensed for website use. Consider your audience: professional services need clean, authoritative fonts while creative industries can use more expressive typography. Font size, spacing, and line height matter as much as the font itself. Poor typography causes eye strain and high bounce rates. We choose accessible, mobile-friendly typography that looks excellent across all devices. During design, we'll present font pairings that match your brand personality and industry expectations.