Should my website have a loading animation or splash screen?

Generally, no. Loading animations and splash screens delay visitors from accessing content. Every second matters - 53% of mobile users abandon sites taking over 3 seconds to load. Loading screens were popular when websites were slow, but modern websites should load fast enough not to need them. The exception is if loading substantial content that genuinely requires time (complex 3D models, large datasets). Even then, skeleton screens or progressive loading are better than splash screens. If you want branded loading indicators for very brief loading states (under 1 second), we can implement subtle animations. Our focus is making websites load quickly enough that loading indicators are barely noticeable.