Good navigation is intuitive, accessible, and helps visitors find information quickly. Best practices include: limiting top-level menu items to 5-7 options, using clear descriptive labels (not clever names), maintaining consistent navigation across all pages, including a visible search function for larger sites, using dropdown menus sparingly, making mobile navigation touch-friendly with adequate spacing, and including breadcrumbs for deeper page hierarchies. Your logo should link to the homepage. Important pages can appear in multiple places (footer, header, sidebar). We avoid mega-menus unless necessary for large sites. Navigation should guide users toward conversion goals while being helpful, not manipulative. We design navigation based on user behaviour research and your specific content structure.
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