Testimonials build trust and influence conversions significantly. Effective testimonial displays include: customer photo (builds authenticity), full name and role (not just initials), specific results or benefits (not vague praise), and ideally company name or website link. Display formats include: hero section featured testimonial, dedicated testimonials page, carousel/slider on homepage, sidebar testimonials on service pages, or video testimonials (most persuasive but harder to collect). We recommend spreading testimonials throughout your website rather than isolating them on one page. Homepage, service pages, and before contact forms are strategic locations. For maximum impact, use testimonials addressing specific objections. We'll help you gather and present testimonials that genuinely influence prospects.
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