Can you build websites without using generic stock photos?

Absolutely! Generic stock photos (business people shaking hands, laptops with coffee) actually harm credibility. Authentic imagery of your real business, team, products, or work is far more persuasive. Options include: professional photography of your business (we can arrange), smartphone photos if high quality, product photography, before/after photos of your work, or custom illustrations. If stock images are necessary, we source authentic-looking, diverse, and relevant photos - not corporate cliches. Many successful websites use no photography at all, relying on illustrations, graphics, or minimalist design. We strongly recommend investing in real photos of your business. They build trust immeasurably better than stock images. We'll guide you on gathering effective imagery.