What You Need to Know
Every page on your website should guide visitors toward a specific action. That's what a CTA does. Good CTAs are clear, specific, and create urgency. "Contact Us" is weak. "Get Your Free Quote in 60 Seconds" is strong because it specifies what happens and how quickly. For service businesses, effective CTAs might be "Call Now for Same-Day Service" or "Book Your Free Consultation". Place CTAs prominently - above the fold, after key sections, and on every page. The color, size, and wording all impact whether people click.
Examples
"Request Free Estimate" button on a landscaping company homepage
"Call (08) 1234 5678" clickable phone number at the top of every page
"Schedule Your Inspection" form on an HVAC maintenance site
Common Questions
How many CTAs should a page have?
One primary CTA per page is best. Multiple CTAs confuse visitors and reduce conversion rates. You can repeat the same CTA in different locations (top and bottom of page), but focus on one main action you want visitors to take.
What makes a good CTA?
Specificity, urgency, and value. Instead of "Submit", try "Get My Free SEO Audit". Instead of "Learn More", try "See How We Helped 200+ Adelaide Businesses". Tell visitors exactly what they'll get and why they should act now.
Related Terms
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