Clear, jargon-free definitions for Australian small businesses
A button, link, or prompt that tells website visitors what action to take next - like "Get a Free Quote", "Call Now", or "Book Appointment".
Software that allows you to create, edit, and manage website content without needing to write code.
The measure of profit or value gained from an investment relative to its cost, expressed as a percentage.
Web design approach where a website automatically adjusts and looks good on any screen size - desktop, tablet, or mobile.
The practice of improving your website to increase its visibility when people search for products or services related to your business in Google and other search engines.
A security technology that encrypts data between a website and its visitors, indicated by "https://" and a padlock icon in the browser.
Structured data code added to websites that helps search engines understand your content better and display rich results.
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