What You Need to Know
Schema markup is code that explains your website content to search engines in their language. It tells Google "this is a business, here's the phone number, here are the hours, here are the services". With proper schema, your listing can show star ratings, prices, availability, and other rich information directly in search results. For local businesses, LocalBusiness schema is crucial - it helps you appear in map packs and local search results. Schema doesn't directly boost rankings, but it helps Google understand and display your information better, which leads to more clicks.
Examples
LocalBusiness schema showing business hours directly in Google search results
Product schema displaying price and availability without clicking through
FAQ schema showing common questions and answers directly in search results
Common Questions
Do I need to know code to add schema markup?
Not necessarily. Many website platforms and plugins add basic schema automatically. For local businesses, ensure your site has LocalBusiness schema with your NAP (name, address, phone). Most SEO plugins or website builders can handle this without coding knowledge.
Does schema markup improve rankings?
Not directly, but indirectly yes. Schema helps Google understand your content better and display it more attractively in search results. Better search result appearance (rich snippets) leads to more clicks, which can improve rankings over time.
Related Terms
SEO (Search Engine Optimization)
The practice of improving your website to increase its visibility when people search for products or services related to your business in Google and other search engines.
Meta Tags
HTML tags that provide information about your web page to search engines and don't appear on the page itself.
Confused by Technical Terms?
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