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CMS (Content Management System)

Software that allows you to create, edit, and manage website content without needing to write code.

What You Need to Know

A CMS is like Microsoft Word for your website. Instead of editing code files, you log into a dashboard, click on pages, and edit content directly. Popular CMS platforms include WordPress, Shopify, Wix, and Squarespace. For small businesses, a CMS means you can update your hours, add new photos, post blog articles, or edit service descriptions yourself without paying a developer for every change. However, not all CMS platforms are equal. WordPress offers maximum flexibility but requires more technical knowledge. Wix and Squarespace are easier but more limited. Choose based on how hands-on you want to be and how often you'll make updates.

Examples

A cafe uses WordPress to update their weekly menu specials

A retail shop uses Shopify CMS to add new products and adjust pricing

A plumber uses Wix to add photos of completed jobs to their portfolio page

Common Questions

Do I need a CMS for my small business website?

If you want to make content changes yourself, yes. If you're happy having a developer make all changes, you could use a static site. For most businesses, a CMS provides independence and saves money on minor updates.

Which CMS is best for small businesses?

WordPress is most flexible for growth, Wix/Squarespace are easiest for beginners, Shopify is best for e-commerce. For service businesses not selling online, WordPress or a professional website service often provides the best balance of features and ease.

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