What You Need to Know
A domain name is your online identity. Choose wisely because changing it later confuses customers and loses SEO value. For Australian businesses, .com.au domains establish local credibility. You need an ABN to register .com.au, which signals legitimacy. If .com.au isn't available, .com or .net.au work as alternatives. Keep domains short, easy to spell, and relevant to your business. Avoid hyphens, numbers, or cute spellings that confuse people. "adelaideplumbing.com.au" is better than "a-dela1de-plumbing-pros.com". Domain registration costs $15-30 annually. Set up auto-renewal so you never lose your domain to expiration.
Examples
velosites.com.au - clear, professional, Australian-focused
sydneyplumber.com.au - describes business and location
smithdental.com.au - uses business name with local extension
Common Questions
Should I get .com or .com.au?
For Australian businesses serving Australian customers, .com.au is preferred. It establishes local credibility and customers trust it. Get both if possible - use .com.au as primary and redirect .com to it.
What if my desired domain is taken?
Try variations: add "get", "my", or location (sydneyplumbing.com.au). Consider .net.au or .au. Avoid buying expensive domains from resellers unless it's critical to your brand. A slightly different available domain is usually smarter than spending thousands.
Related Terms
Hosting (Web Hosting)
The service that stores your website files and makes them accessible on the internet 24/7.
DNS (Domain Name System)
The internet's phonebook that translates domain names (like velosites.com.au) into IP addresses that computers use to find websites.
SSL (Secure Sockets Layer)
A security technology that encrypts data between a website and its visitors, indicated by "https://" and a padlock icon in the browser.
Confused by Technical Terms?
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