Surf Shack
Retail & E-commerce
Surf Shack
Surf Shack sold surf gear from small beach kiosk. Business limited to summer tourists and local surf...
Retail & E-commerce📍 Canberra, ACT
Cycle Central
Bike Shop: Combining Online Store with Workshop Booking
$28,000/mo
Online Parts Revenue
+340%
Workshop Bookings
4.2x
Customer Lifetime Value
⚡The Challenge
Bike shop competed with massive online retailers on parts pricing. Couldn't match their scale and prices. Local workshop services were profitable but one-time events. Wanted to combine online convenience with local service advantage. Needed integrated business model leveraging both strengths.
💡Our Solution
Built hybrid bike shop website—online store for parts/accessories plus workshop service booking. Customers order parts online for in-store pickup or fitting. Bike service packages bookable online. Bike build configurator for custom orders. Educational content about bike maintenance. Local cycling event calendar building community.
📊The Results
$28,000/mo
Online Parts Revenue
New revenue stream
+340%
Workshop Bookings
Parts customers use services
4.2x
Customer Lifetime Value
Hybrid model stickiness
“Hybrid model combines online convenience with local service. Customers buy parts online then book us to fit them. Can't compete with online giants on price alone—but service integration creates advantage they can't match.”
MS
Mark Sullivan
Owner, Cycle Central
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