Confidential Cafe
Restaurant & Hospitality
Confidential Cafe
Popular Melbourne cafe paid UberEats and Menulog combined $4,200/month in commissions—30% of every o...
Retail & E-commerce📍 Torquay, VIC
Surf Shack
From Beach Kiosk to Thriving Online Store
+420%
Winter Revenue
Nationwide
Geographic Reach
$340
Average Order
⚡The Challenge
Surf Shack sold surf gear from small beach kiosk. Business limited to summer tourists and local surfers. Dead quiet in winter months. Inventory gathering dust off-season. Wanted year-round revenue but physical location was seasonal. Competing against major surf chains with national presence.
💡Our Solution
Built e-commerce store allowing nationwide shipping. Featured complete surf gear catalog—boards, wetsuits, accessories. Added size guides and product videos. Integrated inventory with physical store. Created content about local surf breaks attracting surf enthusiasts. Offered layby payment options. Featured local surfer sponsorships building brand credibility.
📊The Results
+420%
Winter Revenue
Eliminated seasonal downturn
Nationwide
Geographic Reach
From local-only
$340
Average Order
Online vs $120 in-store
“Online store changed our business model. Make more in winter online than we used to in summer from the kiosk. Customers from Sydney, Brisbane, Perth buying from us. Business is stable year-round now.”
JM
Jake Morrison
Owner, Surf Shack
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