Urban Grill
Restaurant & Hospitality
Urban Grill
Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was de...
Restaurant & Hospitality📍 Melbourne, VIC
Confidential Cafe
Melbourne Restaurant: Cutting Delivery Platform Fees by 90%
72%
Direct Orders
$3,000/mo
Commission Savings
+45%
Customer Loyalty
⚡The Challenge
Popular Melbourne cafe paid UberEats and Menulog combined $4,200/month in commissions—30% of every order. Those platforms brought customers but destroyed profit margins. They tried removing their listings but online orders dropped to zero. Customers expected online ordering convenience but the cafe needed to keep the commission.
💡Our Solution
Built custom online ordering system integrated into their website and mobile-optimized. Promoted their direct ordering through social media and in-store signage with "order direct, save 10%" messaging. Kept UberEats for discovery but prominently displayed their website on menus. Added customer accounts for easy repeat ordering.
📊The Results
72%
Direct Orders
Most orders now through website
$3,000/mo
Commission Savings
Kept instead of paying platforms
+45%
Customer Loyalty
Repeat orders increased
“Platform commissions were killing us. Now most customers order direct through our website. We keep the 30% that was going to UberEats. The system paid for itself in three weeks.”
CC
Confidential Client
Cafe Owner, Melbourne
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