Restaurant & Hospitality📍 Sydney, Australia

Urban Grill

Doubling Takeaway Orders with Online Ordering System

+215%
Direct Orders
$4,200
Commission Savings
2,800+
Customer Database

The Challenge

Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was destroying their profit margins. They wanted their own online ordering system to take direct orders, but didn't know how to build one. Their basic website just showed the menu as a PDF—customers couldn't order online directly. They were losing customers who preferred ordering from restaurant websites rather than third-party apps.

💡Our Solution

We built a beautiful restaurant website with integrated online ordering system. Customers can browse the full menu with mouthwatering food photography, customize orders, and pay online—all commission-free. We added table reservation functionality, customer reviews, and a loyalty points system. The design showcases their modern Australian cuisine and vibrant atmosphere. We promoted the new ordering system through Google Ads and social media.

📊The Results

+215%
Direct Orders
Increase in direct online orders
$4,200
Commission Savings
Monthly savings on delivery app fees
2,800+
Customer Database
Email subscribers for direct marketing
We were hemorrhaging money on delivery app commissions. Now we have our own system, keep customer data, and the savings pay for the website ten times over.
AM
Alex Martinez
Owner, Urban Grill

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