Urban Grill
Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was de...
Noodle Box Franchise: Building Direct Ordering Alternative to Delivery Apps
Noodle Box franchise owner paid massive commissions to UberEats, Menulog, and DoorDash. Combined delivery app fees took 30% of every order, destroying profit margins on already affordable Asian food. Franchise guidelines allowed own ordering but most customers used delivery apps out of habit. Needed way to shift customers to direct ordering.
Created commission-free online ordering system with same convenience as delivery apps. Promoted direct ordering with 10% discount versus app prices. Featured combo deals only available on direct orders. Added loyalty program with every fifth order free. Mobile-optimized for quick ordering. Integrated with kitchen POS for seamless operations.
“Delivery apps were bleeding us dry. Now most customers order direct through our website. The 30% we save goes straight to profit. System paid for itself in less than a month.”
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