Urban Grill
Restaurant & Hospitality
Urban Grill
Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was de...
Restaurant & Hospitality📍 Fitzroy, VIC
Botanica Cafe
Converting Instagram Followers into Table Bookings
68%
Online Bookings
+185%
Weekday Lunch
-72%
No-Show Rate
⚡The Challenge
Botanica Cafe had 15k Instagram followers and beautiful food photos. Lots of likes but weekday lunches were empty. No way for followers to book tables—they had to call during busy times. Many gave up and went elsewhere. Lost weekend brunch customers who couldn't get through on phones. Social media wasn't converting to actual revenue.
💡Our Solution
Built restaurant website with integrated table booking system linked from Instagram bio. Customers book online anytime, choosing date, time, party size. Automated confirmations and reminders reduce no-shows. Featured menu with food photography matching Instagram aesthetic. Added special event bookings for private functions. Google Business integration captures local searches.
📊The Results
68%
Online Bookings
Of reservations now online
+185%
Weekday Lunch
Previously quiet period filled
-72%
No-Show Rate
Automated reminders work
“Instagram brought awareness but bookings bring revenue. Now followers can actually book tables instead of just liking photos. Weekday lunches went from slow to solidly booked. Game-changer for revenue.”
SC
Sophie Chen
Owner, Botanica Cafe
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