CoolTech HVAC
HVAC Services
CoolTech HVAC
Summer in Melbourne means scrambling for air conditioning installations. CoolTech did good work but ...
Pest Control📍 Gold Coast, QLD
Guardian Pest Control
Mastering Seasonal Search Demand
+890%
Seasonal Traffic
42%
Booking Conversion
$680
Average Job Value
⚡The Challenge
Pest control is highly seasonal. Termites in spring, mosquitoes in summer, rodents in winter. Guardian missed peak seasons because their generic website didn't rank for specific pest problems when people searched. By the time homeowners thought to call them, they'd already booked competitors who appeared in searches during crisis moments.
💡Our Solution
Created dedicated pages for each pest type and season. Termite content published before spring inspection season. Mosquito control content before summer. Rodent prevention before winter. Added "signs you have..." content matching how people search. Featured same-day service for emergencies. Built educational content about pest prevention to capture early searches.
📊The Results
+890%
Seasonal Traffic
Surge traffic during peak seasons
42%
Booking Conversion
Urgent problems convert well
$680
Average Job Value
Up from $420 previously
“We rank for every pest problem at exactly the right season. When termites swarm in October, we're top of Google. When mosquitoes bite in January, we're there. Website timing matches nature's cycles perfectly.”
SM
Steve Martinez
Owner, Guardian Pest Control
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