Urban Grill
Restaurant & Hospitality
Urban Grill
Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was de...
Restaurant & Hospitality📍 Melbourne CBD, VIC
Quick Lunch Melbourne
Melbourne Success: CBD Lunch Service Captures Office Workers
85 offices
Corporate Accounts
+540%
Lunch Rush Orders
82%
Direct vs Apps
⚡The Challenge
Lunch delivery service in CBD competed with hundreds of options. Office workers searched "lunch delivery near me" on phones during morning. Quick Lunch got lost in search results. Delivery apps took massive commissions. Needed direct channel to office workers for sustainable business.
💡Our Solution
Built mobile-optimized lunch service website targeting CBD postcodes. Featured fast ordering for time-pressed workers. Daily menu email subscription for office teams. Corporate account system for businesses. Optimized for Melbourne CBD location searches. Free delivery for office orders over $50.
📊The Results
85 offices
Corporate Accounts
Recurring weekly orders
+540%
Lunch Rush Orders
11am-1pm peak captured
82%
Direct vs Apps
Order direct not through apps
“Website captured CBD office worker market. Corporate accounts provide stable daily orders. Cut delivery app commissions. Melbourne professionals know us as reliable fast lunch. Built sustainable business.”
MW
Marcus Wong
Owner, Quick Lunch Melbourne
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