Surf Shack
Retail & E-commerce
Surf Shack
Surf Shack sold surf gear from small beach kiosk. Business limited to summer tourists and local surf...
Retail & E-commerce📍 Byron Bay, NSW
Organic Pantry
Building Subscription Box Business Online
$28,000/mo
Recurring Revenue
82%
Subscriber Retention
14x
Customer Lifetime Value
⚡The Challenge
Organic Pantry sold organic produce at farmers markets. Revenue unpredictable—depends on weather, competition, customer whims. Wanted predictable recurring revenue. Subscription boxes were trend but needed website with proper subscription management. Customers asked about home delivery but no system existed.
💡Our Solution
Built subscription e-commerce site with flexible box options. Customers choose weekly, fortnightly, or monthly deliveries. Customize box contents or accept seasonal selection. Manage subscriptions through customer portal—pause, skip, modify. Featured farm partnerships and seasonal produce stories. Added gift subscription options.
📊The Results
$28,000/mo
Recurring Revenue
Predictable subscription income
82%
Subscriber Retention
Keep subscriptions long-term
14x
Customer Lifetime Value
Vs one-time market purchases
“Subscription model stabilized our business completely. Know exactly what revenue comes in monthly. Customers love convenience of regular organic produce delivery. Markets are now marketing channel for subscriptions.”
EG
Emma Green
Owner, Organic Pantry
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