Restaurant & Hospitality📍 Ballarat, VIC

Goldfields Brewing Co

Regional Success: Ballarat Brewery Attracts Melbourne Day-Trippers

62%
Melbourne Visitors
+420%
Weekend Revenue
280/month
Tour Bookings

The Challenge

Craft brewery in Ballarat relied on local trade. Wanted to attract Melbourne day-trippers (90min drive) for brewery tours and tastings. Melburnians didn't know they existed. Competing wineries in region had better online presence. Needed to position as weekend destination.

💡Our Solution

Built brewery tourism website targeting Melbourne visitors. Featured brewery tours, tasting experiences, and food menu. Added online booking for tours and tables. Created day-trip itinerary content from Melbourne. Showcased Ballarat attractions nearby. Weekend event calendar. Optimized for "things to do Ballarat" searches.

📊The Results

62%
Melbourne Visitors
Of weekend customers
+420%
Weekend Revenue
Tourism transformed business
280/month
Tour Bookings
Fully booked weekends
Website transformed us from local brewery to regional destination. Melburnians book brewery tours for weekends. Tourism revenue now exceeds local trade. Positioned Ballarat as craft beer destination.
TH
Tom Harrison
Owner, Goldfields Brewing Co

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