Solar & Renewable Energy📍 Adelaide, SA

SunPower Solar

Educating Buyers, Winning Installs

+450%
Qualified Leads
-40%
Sales Cycle
28%
Conversion Rate

The Challenge

Solar is a big purchase decision. Homeowners research extensively before committing. SunPower competed against dozens of solar companies, many using aggressive sales tactics. They wanted customers who understood solar, had realistic expectations, and were ready to buy—not tire-kickers wanting free quotes they'd use to negotiate elsewhere. Their basic website didn't educate or qualify leads.

💡Our Solution

Built comprehensive educational content—how solar works, panel comparisons, battery storage guide, payback calculations, and rebate information. Created interactive calculator showing potential savings based on electricity bill and roof space. Added detailed FAQ addressing common objections and misconceptions. Featured transparent pricing guides instead of "call for quote". Showcased local installations with actual performance data.

📊The Results

+450%
Qualified Leads
Educated buyers ready to decide
-40%
Sales Cycle
Faster decisions from informed customers
28%
Conversion Rate
Much higher than industry average
We attract customers who've done their research and understand solar. They come to us educated, not confused. Fewer leads overall but way higher quality. Our close rate is incredible now.
MR
Michael Roberts
Director, SunPower Solar

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