Can I create an affiliate program for my e-commerce store?

Yes! Affiliate programs expand reach through partner marketing. Program features: unique affiliate links (track who refers sales), commission structures (percentage or fixed amount per sale), affiliate dashboard (partners track performance), automatic payouts (monthly commission payments), marketing materials (banners, product images), coupon codes (affiliates get unique codes), and performance tiers (top affiliates earn higher commissions). Common commission rates: 10-15% for physical products, 20-30% for digital products, higher for high-ticket items. Recruiting affiliates: bloggers in your niche, Instagram influencers, YouTube reviewers, coupon sites, and content creators. Benefits: pay only for results (unlike ads with no guarantee), expanded audience reach, third-party credibility (affiliate recommendations), and scalable growth. Management considerations: reviewing applications (approve quality affiliates), monitoring for fraud (fake referrals), providing support (helping affiliates succeed), and analyzing performance (which affiliates drive sales). Affiliates often outperform paid ads because recommendations come from trusted sources.