How is the checkout optimised for conversions?

Checkout optimisation can increase conversion by 35%+. Our implementation includes: one-page checkout (no multi-step friction), guest checkout option (no forced registration), autofill support (address autocomplete), real-time validation (catch errors immediately), progress indicators (clear next steps), trust badges (security seals, money-back guarantee), multiple payment methods prominently displayed, mobile-optimised input (large buttons, numeric keyboards for card numbers), clear pricing breakdown (subtotal + shipping + tax = total), and loading indicators (customer knows payment is processing). We minimize form fields - only essential information. Express checkout options like Apple Pay/Google Pay enable one-click purchasing. The checkout loads quickly (under 2 seconds) preventing abandonment. A/B testing shows small changes impact conversion significantly: changing button colour from green to orange increased conversions 21% for one store. We follow e-commerce best practices honed across thousands of checkouts.