What features do customer accounts provide?

Customer accounts enhance user experience and encourage repeat purchases. Account features include: order history with reorder buttons, saved addresses (billing and shipping), payment methods (saved cards - securely stored by payment gateway, not on your site), wishlists and favourites, loyalty points tracking, subscription management (for recurring products), personal recommendations based on purchase history, and download access (for digital products). Customers can track order status, download invoices, and initiate returns. Registration can be optional (guest checkout available) or required based on your preference. Social login options (Google, Facebook) reduce registration friction. Accounts enable email marketing segmentation - target customers based on purchase history, wishlisted items, or cart contents. Account dashboards are mobile-optimised and brandmatching your website design.