What email marketing automation is available for e-commerce?

Comprehensive email automation drives repeat purchases. Automations include: welcome series (3 emails introducing new subscribers), abandoned cart recovery (1-2 emails with cart contents), post-purchase follow-up (thank you, review request), repeat order reminders (replenish consumables), win-back campaigns (re-engage inactive customers), birthday/anniversary emails (with special offers), VIP rewards (recognise top customers), and cross-sell campaigns (based on purchases). Integrations with Mailchimp, Klaviyo, or built-in email system enable sophisticated segmentation: targeting by purchase history, location, or engagement level. Email marketing ROI averages $42 per $1 spent for e-commerce. Automations run continuously requiring minimal ongoing input. You control frequency preventing customer fatigue. All emails are mobile-optimised, branded matching your store, and include product images with buy buttons. Analytics show: open rates, click rates, revenue per email, and overall email attribution.