ecommerce

Can I run flash sales or limited-time offers?

Absolutely! Flash sales create urgency and drive purchases. Features include: countdown timers (sale ends in 3h 24m), automatic price scheduling (sale starts Friday 9am, ends Sunday midnight), quantity limits (only 50 available at sale price), customer limits (limit 2 per customer), early access (VIP customers get 24-hour head start), and sold out indicators (creates FOMO). Flash sale psychology: scarcity drives action, time pressure overrides hesitation, deal perception (50% off feels significant), and social sharing (customers tell friends). Implementation considerations: inventory planning (ensure sufficient stock), support preparation (increased customer service volume), and marketing coordination (email, social, ads simultaneously). Popular timings: weekend flash sales, holiday doorbusters, clearance events, or surprise sales. Successful flash sales can generate 10x normal daily revenue. Post-sale communication matters - thank participants, hint at next sale, offer consolation to those who missed out. This tactic works for most categories but particularly fashion, electronics, and consumables.

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