Can customers buy directly through social media?

Absolutely! Social commerce meets customers where they spend time. Integrations include: Facebook Shop (product catalogue on Facebook), Instagram Shopping (tag products in posts/stories), Pinterest Shopping (buyable pins), TikTok Shopping (shoppable videos), and social media buy buttons. Setup involves: syncing product catalogue (automatic updates), enabling checkout (on-platform or redirect to site), and configuring product tags. Benefits: reduced friction (customers buy without leaving social app), impulse purchases (see it, buy it), social proof (friends see purchases), and influencer sales (tag products in posts). For Australian businesses, Instagram Shopping is most effective - highly visual, strong engagement, younger demographics. Content strategy matters: lifestyle photos convert better than product shots, videos outperform images, and user-generated content (customers posting your products) drives authentic sales. Social commerce particularly suits fashion, beauty, homeware, and food businesses where visual appeal drives purchase decisions.