Should my website have image sliders or carousels?

Sliders and carousels are controversial in web design. They can showcase multiple messages or images in one space, but research shows they often reduce conversion. Problems include: users rarely see slides beyond the first, automatic rotation annoys visitors trying to read, they slow page loading, and they perform poorly on mobile. However, sliders work well for specific use cases: product image galleries (Amazon-style), client testimonials, or portfolio showcases where users control navigation. We implement user-controlled sliders rather than auto-rotating ones. For homepage hero sections, we typically recommend single, strong messages over sliders. If you want a slider, we'll design one that's optimised and user-friendly. But often, a well-designed static section converts better.